Seagull Structured Product – Rebecca Jennings 2024

Seagull - Structured Product

— 2023

A market leading Structured Product, providing lucrative returns.

DELIVERABLES

Low-fi design
High-fi prototype
Development ready designs

Driving user growth for OKX Structured Products

As part of the OKX Structured Products expansion, Seagull - a CeFi offering first - was developed to be available for online subscriptions.

Seagull is an enhanced yield product to it's better known sibling, Dual Investment. It is a non-principal protected, trend-based investment product. It offers you the choice between BTC, ETH, or USDT, across bullish and bearish strategies, helping you earn substantial profits in trending market conditions. With APRs exceeding 500%, this product is focussed on experienced retail users who are familiar with market movement and structured products, to enhance their portfolio earnings with limited downside risk.

SEAMLESS CROSS-PLATFORM EXPERIENCE

CORE USER JOURNEY

From the Seagull product landing through to order details, a seamless visual language was applied to create consistency, reduce cognitive load and provide detailed information without overwhelming users.

LANDING PAGES

PRODUCT DESIGN FEATURES

Seagull has two strategies - Bullish when you think the asset value will increase (sell high), and Bearish when you think the asset value will decrease (buy low)

Growing product education - including all variations of the payoff scenarios using example numbers to help users contextualise their profits or losses

Growing product education - including easy access information to the key product terms and how they impact a users payoff scenarios

Growing product education - providing a Seagull Help Centre containing an educational video, product overview, product terms, sources of interest and FAQs