Seagull - Structured Product
— 2023
A market leading Structured Product, providing lucrative returns.
Low-fi design
High-fi prototype
Development ready designs
As part of the OKX Structured Products expansion, Seagull - a CeFi offering first - was developed to be available for online subscriptions.
Seagull is an enhanced yield product to it's better known sibling, Dual Investment. It is a non-principal protected, trend-based investment product. It offers you the choice between BTC, ETH, or USDT, across bullish and bearish strategies, helping you earn substantial profits in trending market conditions. With APRs exceeding 500%, this product is focussed on experienced retail users who are familiar with market movement and structured products, to enhance their portfolio earnings with limited downside risk.
From the Seagull product landing through to order details, a seamless visual language was applied to create consistency, reduce cognitive load and provide detailed information without overwhelming users.
Seagull has two strategies - Bullish when you think the asset value will increase (sell high), and Bearish when you think the asset value will decrease (buy low)
Growing product education - including all variations of the payoff scenarios using example numbers to help users contextualise their profits or losses
Growing product education - including easy access information to the key product terms and how they impact a users payoff scenarios
Growing product education - providing a Seagull Help Centre containing an educational video, product overview, product terms, sources of interest and FAQs
Product amplification - a post launch campaign and adding awareness and entry points throughout the OKX platform
Within the first month of launch, Seagull attracted:
All Works
Earn RestructureProduct Design - OKX
Seagull Structured ProductProduct Design - OKX
Flexible Loan RevampProduct Design - OKX
BitMEX Spot TradingProduct Design - BitMEX
Fiat on-rampProduct Design - BitMEX
Crypto ConverterProduct Design - BitMEX
BitMEX EarnProduct Design - BitMEX
Login FunctionalityProduct Design - Hyphen Group
Rosewood Hotel GroupUI UX Design - Isobar
Modulab Design SystemDesign Systems
Victoria Dockside PitchUX UI Design - Isobar
HCF Australia Customer Comms MappingCustomer Experience - The Now Protocol
Ecotopia - Siam DiscoveryArt Direction - Isobar
Honor 20 CampaignArt Direction - Isobar
The RoadmapSaaS - The Now Protocol