Honor 20 Launch Campaign Pitch
— 2019
HONOR Global launched the HONOR 20 phone in 2019. The latest addition to the phone suite was packed of features, with the highlight being the camera enhancements they had added from the previous models. The campaign was a call for every customer to be their own creator, utilising the phone's power.
Staying true to HONOR's bold and authentic personality, a set of launch visuals and brand videos were created to highlight both the phone features and the brand ethos.
Concept
Art Direction
Brand Video Storyboards
Collaboration with animators for video creation
*Note: Digital assets used are unlicensed for purpose of this pitch.
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