Flexible Loan Revamp

— 2023

Revamping a legacy product into a market leading, scalable loan platform.

DELIVERABLES

User Research
Usability Testing
Development ready designs

PROJECT BACKGROUND

Legacy backend systems

Enhancing the infrastructure with the product offering to reduce duplicated systems and alleviate platform imposed borrowing limits 

Outdated UI / UX

Implementing a cohesive design language that is represented throughout all OKX products whilst enhancing usability and intuitiveness

Limited scalability

A heavily limited infrastructure and UX framework hindered scalability for new product features and interactions

WELCOME TO YOUR NEW BORROWING EXPERIENCE

USER JOURNEYS PER CORE ACTION (3)

KEY ENHANCEMENTS

LTV (loan-to-value) banners for risk management

Loan Help Centre to highlight product details, risk factors and FAQs

Platform Loan data to educate users on different loanable assets and collateral currencies available, as well as provide APR details per currency

Enhanced interactivity between loan value and collateral required

FUTURE ENHANCEMENT CONCEPTS

• Additional scalability for customisation and promotions
• Further simplified UIUX
• Adding 'Academy' learning articles 
• Stronger CTA for new users, optimised asset management for existing users

MEASURING SUCCESS

Metrics

Since launch, the Flexible Loan revamp has resulted in:

• 82.43% increase in loan volume
• 93.9% increase in average daily users
• 65% increase in daily large volume orders
  
• 9.8% conversion rate increase (within the first week)

© REBECCA JENNINGS 2024