SIAM DISCOVERY VALENTINE'S DAY 2018

Art Direction / Installation / Experiential

The Brief

Valentine’s Day 2018 at Siam Discovery was all about Lifted by Love. The theme dictated our soft pink art direction for the campaign which floated throughout the shopping mall on both internal and external, online and offline displays.

To launch the campaign, a loveable animation was paired with product led creative assets to encourage sales. During the week of Valentine’s Day, a full mall installation was assembled, creating social engagement and an increased attendance in the mall throughout the period.

Deliverables

Concept

Art Direction

Production Assets