Social / Photography / Art Direction

The brief

Estée Lauder, the international cosmetics giant, frequently engages Isobar Hong Kong to produce seasonal campaigns, product launch campaigns, social media strategies and always on social media assets. These works regularly include creating campaign sites, photo and video shoots, and engaging KOLs.


Campaign sites

Activation Campaigns

Photo shooting / video shooting

Chinese Valentines Day Key Visual

Redemption Day Key Visual

Nutritious Unload & Restart Social Activation

Doublewear Stay In Place Video Series

Doublewear Cushion Family Campaign Site for family launch

ANR Serum Social Media Assets / photoshoot