DISNEYLAND HONG KONG

Christmas Campaign

The brief

When it comes to Christmastime at Disneyland, every moment is a magic moment to be experienced and shared!

Disneyland Hong Kong’s Christmas campaign has to embody the magical Christmas spirit in the unique Disneyland way. Isobar Hong Kong created Disney Wish O’Clock, a calendar full of magical moments.

The calendar not only features Mickey and friends enjoying the best the park has to offer, but also creates opportunities for engagement and participation for the audience.

In addition, the calendar used daily reminders to push incentives out to Disneyland Hong Kong’s audience, all of which were designed to encourage park attendance.

Deliverables

Social media campaign strategy and assets

Campaign Key Visual
Campaign Teaser Video
Christmas Starts Now!

The Wish O’Clock advent calendar full of magical moments.

Open a new door everyday. Social media account assets.

Social Media Campaign Assets

Ranging from character account takeovers, live streams and vertical videos, to donation segments and AR filters.