IN A NUTSHELL

Sydney has a lively creative scene. Australians win more than their share of awards globally, and it’s been a great place for me to build my design experience. For two years as lead in-house Graphic Designer at Protocol Brand & Culture, a brand and communications agency in Sydney, I worked with leading Australian and internationally recognised brands — on projects from customer experience design, to employee engagement, brand-refresh and start-ups, across all digital and traditional platforms. My clients were in key sectors both B2C and B2B.

After establishing my roots in Sydney, I made the move to Hong Kong in 2016. My first three years in Asia were spent as a Senior Art Director at Isobar Hong Kong, leading multiple luxury accounts in travel, retail, property development, insurance and FMCG in markets throughout Asia and the US to deliver innovative, digitally-focussed creative strategies.

Currently at Hyphen Group, a mature FinTech startup, spearheading UI/UX design across our six markets. I spend my days focussing on driving innovation in our products and creating meaningful interactions with our customers. Ensuring our products are relevant, useful, and user-centric to empower our customers to lead healthier financial lives.

Throughout the years, I've also worked as a freelance graphic designer and front end web developer, creating unique brand and web presences for several small businesses and start-ups across Asia-Pacific.

In addition to all this, I'm a contemporary arts enthusiast, over the top animal lover, chicken wing eating champion, amateur Muay Thai boxer (life’s about balance), avid traveller, and most importantly a highly passionate individual who’s on a mission to make the world a more sustainable, inclusive and equal place.

  • MY ETHOS

Great design is grounded in a great idea.

Great ideas are wrapped in a sound strategy and a clear objective.

  • PERSONALITY

Energetic, a little zany, positive, firm believer in “where there’s a will, there’s a way”.

  • INTERESTS

Contemporary art enthusiast. Typography nerd.
Full of wanderlust. Nacho expert.
Living in Hong Kong.

  • WORK STYLE

Busy is best! Creative. Open communicator. Outside the square thinker.

  • CREATIVE INTERESTS

DIGITAL: I view digital as a limitless opportunity space; not only to gain exposure and manage brand integrity, but to create innovative ways to grow market share and experiment with UX/UI to build distinctive customer experiences.

EXPERIENCE DESIGN: All great design will consider the user experience, but the emerging field of experience design excites me with its social relevancy and different approaches to design thinking. Getting in to a user’s mindset and merging different disciplines to create tangible, rewarding experiences for users is what continuously inspires me to create.

FEATURED PROJECTS