IN A NUTSHELL

Sydney has a lively creative scene. Australians win more than their share of awards globally, and it’s been a great place for me to build my design experience. For two years as lead in-house Graphic Designer at Protocol Brand & Culture, a brand and communications agency in Sydney, I worked with leading Australian and internationally recognised brands — on projects from customer experience design, to employee engagement, brand-refresh and start-ups, across all digital and traditional platforms. My clients were in key sectors both B2C and B2B.

After establishing my roots in Sydney, I made the move to Hong Kong in 2016. Currently at one of Hong Kong’s most awarded digital advertising agencies – Isobar – I fill my days focussing on digital creative strategy and execution across regional and global brands.

  • MY ETHOS

Great design is grounded in a great idea.

Great ideas are wrapped in a sound strategy and a clear objective.

  • PERSONALITY

Energetic, a little zany, positive, firm believer in “where there’s a will, there’s a way”.

  • INTERESTS

Museum of Contemporary Art regular. Typography nerd.
Full of wanderlust. Nacho expert.
Living in Hong Kong.

  • WORK STYLE

Busy is best! Creative. Open communicator. Outside the square thinker.

  • CREATIVE INTERESTS

BRAND: I’m always intrigued by how a brand tells its story. This, to me, is the most interesting facet of being a designer. Crystallising an identity, personality and ethos down to it’s most simplistic form, then articulating that in a beautiful way is my idea of fun. 

DIGITAL: The mistress (and companion) to my one true love of brand is digital.
Broad, I know, but I view digital as a limitless opportunity space; not only to gain exposure and manage brand integrity, but to create innovative ways to grow market share and experiment with UI to build some seriously cool customer experiences.

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